Guide

How to read your analytics

What each number means, where it comes from, and when to trust it.

Open Analytics

What each tile means

Views

  • How many times your posts were watched.
  • Only TikTok and YouTube share views.
  • Instagram does not share views with sprkly yet.

Engagement

  • Every reaction we can see, added up.
  • Likes, comments and shares are all reactions.

Avg / post

  • Engagement divided by posts.
  • One post sent to many accounts counts as one post.
  • Platforms share different numbers, so compare with care.

Top account

  • Your best account on each platform.
  • TikTok and YouTube are ranked by views.
  • Instagram is ranked by engagement.
  • We do not pick one winner across platforms. The numbers are not the same kind.

What counts as engagement

  • Instagram: likes and comments.
  • TikTok: likes, comments and shares.
  • YouTube: likes and comments.
  • Each platform shares different numbers.
  • So a TikTok total and an Instagram total are not the same kind of number.

Why Instagram shows no views

  • Instagram has not given sprkly that permission yet.
  • Likes and comments are counted.
  • Views will show up here once Instagram says yes.
  • Until then, Instagram can look weaker than TikTok or YouTube.
  • That is a gap in the numbers, not in your posts.

Threads and Facebook

  • Threads and Facebook do not share any numbers with sprkly yet.
  • You can still post to them with sprkly.
  • Those posts do not change any number on this page.

How often numbers update

  • Numbers update every 3 hours.
  • Press Sync now to update them sooner.
  • Older posts stop updating after your newest 20 or so per platform.
  • An older post keeps the last number we saw.

Posts you made before sprkly

  • Older Instagram and TikTok posts you made before sprkly are counted too.
  • sprkly finds them on your account and brings them in.
  • They show up in your totals and in your top posts.

What week on week compares

  • Compares the last 7, 30 or 365 full days with the same number of days before.
  • It counts the views and engagement that came in during those days.
  • Posts means posts you made in those days.
  • Today is left out, so the number holds all day.
  • It needs daily numbers for both sides. Until then it says "Not enough history yet".
  • Month on month and year on year work the same way.
  • Year on year needs two years of daily numbers.
  • It needs enough activity in the earlier period.
  • With too little, it says "Too little activity to compare".
  • How many posts you made does not block it. The counts are shown for context.
  • A big jump from a tiny number is not shown as a percent. It would mislead you.

Best hour and best day

  • They show when your posts did best.
  • Times are in your timezone.
  • If you have not set a timezone, they are in UTC. The chart says which.
  • One lucky post can pick the winner.
  • Best hour needs at least 3 posts in that hour to mean much.
  • With very few posts, treat it as a hint, not a rule.