UTM link builder
- Paste the page you want people to visit.
- Say where the link goes: the app, the kind of post, the campaign.
- Copy the tagged link into your post or bio.
Where you post it. Example: instagram
The kind of link. Example: social
What it is for. Example: spring_sale
A keyword, if you use one
Which post or link. Example: bio_link
Your link
Add a page link and a source to build your link.
Questions
What does a UTM tag do?
- It adds a few words to the end of your link. Google Analytics reads them and shows which app, post and campaign sent the visit.
Where do I put a UTM link on Instagram?
- In your bio. Links in an Instagram caption do not click.
- On Threads, Facebook and Bluesky, links in the post work.
Will a long UTM link use up my X post?
- No. X counts every link as 23 characters, however long it is.
- Posting through sprkly? A post with a link uses 1 of your 10 link posts a month on that X account.