What each number means, where it comes from, and when to trust it.
Week on week can say "Not enough history yet" until sprkly has daily numbers for both weeks. Open Analytics.
What each tile means
Views
- How many times your posts were watched.
- Only TikTok, YouTube and X share views.
- Instagram views show after you reconnect Instagram in Settings.
Views and reach
- Views: how many times your posts were seen.
- Reach: how many different people saw them.
- One person can see a post more than once, so views are often higher than reach.
Engagement
- Every reaction we can see, added up.
- Likes, comments and shares are all reactions.
Avg / post
- Engagement divided by posts.
- One post sent to many accounts counts as one post.
- Platforms share different numbers, so compare with care.
Top account
- Your best account on each platform.
- TikTok, YouTube and X are ranked by views.
- Instagram and Bluesky are ranked by engagement.
- We do not pick one winner across platforms. The numbers are not the same kind.
What counts as engagement
- Instagram: likes and comments, plus saves and shares when Instagram shares them.
- TikTok: likes, comments and shares.
- YouTube: likes and comments.
- X: likes, replies, reposts, quotes and bookmarks.
- Bluesky: likes, replies, reposts and quotes.
- Facebook: reactions, shares, and comments once Meta allows it.
- Threads: likes, replies, reposts, quotes and shares.
- Each platform shares different numbers.
- So a TikTok total and an Instagram total are not the same kind of number.
- LinkedIn and Telegram have no numbers yet.
Why Instagram may show no views
- Instagram shares reach and views once sprkly has permission to read insights.
- Until then it shares likes and comments, and those are counted.
- Without that permission, Instagram can look weaker than TikTok or YouTube.
- That is a gap in the numbers, not in your posts.
Threads and Facebook
- Facebook shares reactions and shares. Comments show once Meta allows it for your Page. Videos and reels have no shares count.
- Views and reach show once Meta allows it for your Page.
- Facebook counts the posts you made with sprkly.
- Threads shares views, likes, replies, reposts and quotes once Meta allows it for your account. No Threads numbers yet? There is nothing to fix on your side.
- You can still post to Threads with sprkly.
How often numbers update
- Numbers update every 3 hours.
- X numbers update a day and a week after each post.
- Press Sync all to update them sooner.
- Numbers keep updating for your newest 500 Instagram posts, 200 TikTok posts and 20 YouTube videos.
- On X, each post updates a day and a week after it goes out.
- On Bluesky, your newest 100 posts keep updating.
- On Facebook and Threads, your newest 25 posts made with sprkly keep updating.
- An older post keeps the last number we saw.
Posts you made before sprkly
- Older Instagram and TikTok posts you made before sprkly are counted too.
- sprkly finds them on your account and brings them in.
- They show up in your totals and in your top posts.
What week on week compares
- Compares the last 7, 30 or 365 full days with the same number of days before.
- It counts the views and engagement that came in during those days.
- Posts means posts you made in those days.
- Today is left out, so the number holds all day.
- It needs daily numbers for both sides. Until then it says "Not enough history yet".
- Month on month and year on year work the same way.
- Year on year needs two years of daily numbers.
- It needs enough activity in the earlier period.
- With too little, it says "Too little activity to compare".
- How many posts you made does not block it. The counts are shown for context.
- A big jump from a tiny number is not shown as a percent. It would mislead you.
Best hour and best day
- They show when your posts did best.
- Times are in your timezone.
- If you have not set a timezone, they are in UTC. The chart says which.
- One lucky post can pick the winner.
- Best hour needs at least 3 posts in that hour to mean much.
- With very few posts, treat it as a hint, not a rule.